Motivation to: Work at Home As An Event Planner




I am here to motivate you today to work at home as an Event Planner. 
(source) Kim Kardashian and Kris Humphries' Million Dollar Wedding.
This particular article is strictly for encouragement and to show you how others have succeeded at what you are trying to become.  However, I will still provide a few ways you can get started as an event planner, but it will be solely based on someone else's experience. 
Arthur -Unknown
Before I go into details of why I feel an event planner is a promising career in today's economy (and yes I said a career, not a J.O.B.), I want to introduce you to one of my closest sister's in Christ's and her Event Planning business called "A Fare To Remember."

Your personal story of why and how you became an Event Planner is probably very similar to hers.  If you are just getting started and need a little push in the right direction, then please continue on to read her story.  

In the beginning my sister was only decorating small events for family members, friends, and our church before we even knew she had an interest as an Event Planner.  I remember a couple of days before Christmas of 2011, she showed me a few pictures she had in her phone of her homemade wreath she created from scratch and some other decorative pictures of her mom's dinner table she designed for the Fall Season of that year too.  Around that same time, she shared with me and some other people about how she was serious of turning her hobby into a career as an Event Planning Décor.  She said, it was something she was very passionate about and it came as second nature to her.  I was so proud of her, because I knew she had a gift for decorating, but I would have never imagine she wanted to take this adventure to the next level and start a business.    
(source) Small Entrepreneur: Porshia La'Shae, Butter Bee's

Some of her first "Events" included:
I can honestly say, she got a lot of practice from church.  At the church where we both attend, we have a lot of different things we celebrate throughout the year (Martin Luther King Jr. Day, Valentine's Day, Black History Month, Mardi Gras, Easter, Vacation Bible School, Church Anniversary, Church Musical, Church Dance Conference, Thanksgiving, and of course Christmas)  and every time the church needed something to be decorated my sister was always there. 
 
If I'm not mistaken it was only in 3 to 4 months, after she became serious about Event Planning Décor, that she started having real PAYING clients.  I'm happy to say I was one of those first clients, but not one of her paying clients ( lol, I believe I have paid her back in other ways, to where she can say we are even).  
Bridal Shower created by "A Fare to Remember"
I became married in April of 2012 and I wanted my sister in Christ to actually do all of the wedding, including the reception, but because she was not licensed, the venue would not allow her to do anything.  However, she was able to do my bridal shower, which was at a different venue and  let me just say "oh my goodness," it was way more than what I could have envision. 

From there, my sister has done about ten weddings and this has all been within a year's time.  I'm so proud of her and just like she made her mark, so can you.  So, let's look into a few details of being an Event Planner...

(source) MOD WEDDING

Career, Job, Hobby...YOU decide
I know for a fact we all want a career, rather than just another 8-5 job that pays you $8-$10 an hour.  In the beginning of this text, I stated to you that having a job as an Event Planner "is starting to look promising in today's economy."   I say that, because way more people are getting married these days, the labor unit is filled of baby deliveries ( I can say that, because I use to work as an audiologist on the labor and deliver unit of several hospitals), and people are cheap, but they will pay for what they want if the price is right.  
  
Advertising-The ONE thing I hate about any profession:
Hate is such a strong word, but I feel so strongly about what I am going to say to you... 
"I absolutely hate when any business advertises their company in a low income neighborhood.  I don't have anything against the neighborhood, but you should plant your seeds where you intend for them to grow.  In other words if you have a professional Event Décor Planning business and you know people in that area will not be able to afford your prices, then why even waste the advertisement."
 It's okay to browse any neighborhood to see what other companies are advertising about and to also get to know your competition, but that should be it.  The only reason you should even think about advertising in any area that can't afford you, is if you can offer affordable prices.  I always say it's okay to have an economy friendly price plan for the right people.  Understand when I tell you, this is only for the right people and not free hand outs.  As your own business person, you are here to make money and not give it away.  Let me give you an example.
 
Say I own an Event Planner Décor Company and my prices are as follow:
1. Wedding Only $500
2. Reception Only $1000
3. Wedding and Reception $2000
 
As you can see this is my price list.  This price list includes charges that will cover a wedding, reception, or both.  Let's say
"A couple calls me up and tells me I am a bit pricey for what they are looking for.  They further go on to tell me they are not looking for anything fancy or big and they are looking to pay between $150-$300...At this particular moment I can work out an agreement with them or I can turn their business away.  However, because I am in the field to make money, I tell the couple I will do a small wedding arrangement setup for $200.  I rather meet them in the middle, than fully turn away a potential customer.   
And I know what you must be thinking....what can you do for $200?  I admit, that is on the cheap end, but if you are good at what you do, then you know how to make things work with what you are given. 
The best part of that whole ordeal is, I have a potential NEW customer who WILL use me again, they WILL tell all their friends/family, and the people they invite WILL be very impress with my work.  Which this WILL all lead to more potential clients, and allowing me to step in a new territory without even wasting time placing that advertisement sign in that low income neighborhood. 
 
I Love what I do and you should too
The ease of information for planning for an event these days is not hard to find.  There are several how to YouTube Videos, there are step by step instructions on-line, and you can easily buy a book or magazine off the shelf to find pictures or ideas to create what your creative visions are. 

Make a Decision today
Most people  choose  the option to make money as an Event Planner, instead of doing this type of work as a charitable event or as a favor for a friend or family member.  Remember, I said this is your own business and you are not giving out hand outs.  This has become your livelihood instead of a hobby, this has  become your passion, instead of something to do on the side, and this has become a source of income, instead of just a dream. 

Ways to GET Experience, you'll need it

Your Vision creates
things like this! 
Do you have
what it takes
 to put the colors,
designs, and
animations
together?
When you start making negotiations with people, sometimes they can be very tough to sell to.  It's hard for people to trust your company when it seems like you have no ideal of what you are talking about or maybe you are just all over the place.  One thing I can promise you is, if you don't know what you are talking about, people will pick up on that. 

That's why it is always good to meet clients with a game plan and show off your resume.  Even though you are working for yourself, you still need proof to show customers you are serious about your company and you want them to have enough confidence in you that you are not going to steer them wrong.  Remember they are paying you for your expertise...

So when we talk about gaining experience, I want you to know that sometimes you have to start small.  Now, this may not be the case for everyone, but we all have to start somewhere.  Some people are just good at everything, but for those of you who are not, I would suggest practicing until you are perfect.  Working for free is not the option I want you to take, but I do believe you should work your way up.  For example...

Where I live there are a lot of technical colleges.  They enroll students 4 times a year, which is two more times than the standard college.  Once the students are enrolled, they have an open house for the students to come out to meet their instructors, pick up their school schedules, tour the campus, and meet their fellow classmates.  Usually at the enrollment, refreshments are served and they have balloon arrangements.  If I was in your shoes, trying to get my name out there I would probably donate a flower arrangement hand crafted by my company, and offer to sponsor the event for a small competitive price.  Meaning, I still want to make a profit, but since I am trying to get experience and add to my resume, I wouldn't try to charge them full price, but maybe half.  Refer to the chart below...

1. Full Price Rate $100 - this will cover 25 - 40 people.  I will supply 5 refreshments.  This includes cheese/meat/crackers, cookies, small fruit, small finger sandwiches, and juice.  If I was working with the technical college as a client, I would offer them a rate of $50 to sponsor the event that will only cover 20 people.  But I would only offer the $50 rate if they are hesitate about booking me. 

I'm not sure if you are aware of this, but Event Planners bid on functions sometimes. So in the case of the college being hesitate, because they receive a better offer is when I would offer the lower price to them. 

Don't ever think to yourself, you are over priced.  You know your goals, your visions, and the standards you have for your company.  You are going to come into contact with many people who say you are too expensive, but you are also going to come into contact with the right people who says money is not a issue, they just want everything to be right.

Conclusion
There's a host of events you can do to help you get your foot in the door.  You just have to be willing to make the first move.  If you are serious about being an "Event Planner" then participating in small events will really help you before you go out there and do the major things.  And even though you may not charge everyone for your services at first, just keep in mind you are gaining experience that money can't buy. 
 
If you are creative, have good verbal/written communication skills, excellent organization/time management skills, and you like to budget, plan, and negotiate, then a home base business in event planning may be your calling. 
 Testimony from Jes Gordon:
She is a Celebrity Event Planner

(L)Vanessa Williams (R) Jes Gordon
Jes Gordon has been working as a celebrity leading event planner and producer in New York city and Los Angeles for over 20 years.   She makes money by working for herself by planning celebrity events from a commission base salary.  BravoTV 's bio on Jes Gordon says she has worked with Madonna, Barbara Streisand, Harrison Ford, Nicolas Cage, John F, Kennedy Jr., Woody Allen, Mel Gibson, Sean "Diddy" Combs, Sting, Elton John, and several others. 
(source) The Stark Life:
A dining environment created by Jes Gordon
 In an interview she said if anyone wants to do what I do "You should realize and embrace the fact that this is a lifestyle and not a profession.  Be ready to give up your weekends and understand it should please you to please others more than yourself."  You can Read more on Jes Gordon's Typical Work Day and also follow her on the social networks below...

 
This book provides everyone regardless of their budget, the tools to throw the party of their dreams.

Read the most common QUESTIONS about being a "Event Planner."
Fab-Job Guide to Become an Event Planner
 
 

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